Search Engine Optimisation / SEO

Search engine optimisation which is also known as SEO is the process of getting a web site noticed and indexed by the leading search engines such as Google, Yahoo and MSN.

Once a website has been indexed organically (without the use of pay per click) it can then achieve a higher ranking for keywords and pharses that have been set.

Benefits of search engine optimisation

• High return on investment
• Long term positioning
• Increase targeted traffic
• Increase brand visibility
• Repeated sales
• Better credibility
• Optimised website accessibility

Can I get my website on the first page of Google and even No.1?

Of course, but with a lot of hard work. Contrary to what you may be offered elsewhere, no-one can guarantee you a no.1 ranking as it is impossible to make that claim. Just think, if two companies used the same service that offered a no.1 ranking, they couldn't both be top!

How do NOW Design optimise a website?

We have a dedicated search engine optimisation team who will work on your website. The team focus on the following:

1: A Keyword Strategy

NOW Design will help plan specific a keyword strategy for your website looking firstly at your business, the market it operates in and your audience. We will produce a list of keywords that describe what you do and these are then used within relevant pages (at the relevant times!).

2: Optimisation of Website Structure

In looking at your website from a human perspective we can look to improve the structure and therefore the experience for the majority of users (you can't keep everyone happy!).

We also look at how an automated user would navigate through your website as search engines use what are called "robots" to crawl your website and "index" the sites information.

3: Web Page Optimisation

The content within the page is one of the most important factors to consider with SEO. Our team will look at each page and ensure the page title and meta information is in place to accurately describe the page and provide you with the most SEO benefit. We also look at optimisation of the body text on each page ensuring the keywords identfied earlier on in the process are used.

4: Ongoing Performance tracking of SEO

Monthly (and even weekly) reports are produced by our team to monitor the progress of the SEO campaign.

Please take a look at our web design portfolio for some examples of our web design work and if you think we are the people to help you with your next project please get in touch.